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Sometimes getting yourself stuck in the studio can be limiting to your creativity. You stick to the same routine, the same starting points, and often this can restrict how adventurous you are.
A project like GBM Music gives me the great opportunity to try a wide variety of musical equipment and exciting gear. As a bona fide synth nerd, this is one of my favourite parts of the job, and finding a new sound from a new piece of equipment is always great fun.